The Best Tik Tok Small Business Hacks/Tips
As a small business, it can sometimes be challenging to master all of the best tips and tricks to improve your reach on TikTok. TikTok keeps its algorithm workings as top-secret so it is hard to know how best to expand your reach or increase video views. One of the most recommended and effective techniques is getting your video onto the “For You Page.” This is a great way to boost your video views. This FYP page is very similar to Instagram’s search feed, where you can usually view all the trending TikTok videos that are curated for you based on your business’s interests. What can marketing your small business on Tik Tok do to make the algorithm work for you?
- Include All the Relevant and Trending Hashtags
The first tip for making the TikTok algorithm work for your small business is to be smart about the hashtags you include in your post. It’s important to use trending and relevant hashtags in your caption to boost your video views. TikTok makes it very easy to know which hashtags are trending. This is easy to find out as TikTok will display how many views each hashtag has. TikTok normally uses a little fire icon to indicate which hashtags are currently trending. To propel your brand with trending hashtags, add three to five relevant hashtags in your captions. This is the most widely recommended number. Examples of relevant hashtags you can have in your caption include #business #smallbusiness, #entrepreneur, #businesschallenge, etc.
- Use The Most Trending Songs
Music is an essential element of the TikTok experience. By navigating through your TikTok feed, you may quickly discover the best and most popular music. Often, the trending songs will usually be those that are used many times over by a large number of TikTok users on the platform. If you come across a video with a song you’d like to use later, you can easily ‘Add to Favorites,’ by clicking on the music title at the bottom of TikTok. You can add it to your videos whenever you wish to.
- Participate in Branded Hashtag Challenges
Holding Challenges is another fun way for people to recreate their version of a trending video. Usually, these challenges use a specific trending song and require people to do something simple, like take a selfie with no make-up or do a simple dance move. To get people to do the challenge, most brands partner with influencers who make it go viral quickly. Generally, the simpler the action, the more people will jump on the challenge. In addition, each challenge usually has a hashtag, so it is important to curate a relevant one.
- Post Videos Often!
The more TikTok videos you create and post, the higher the probability that you will eventually end up on the FYP page. Posting often is crucial in helping you establish which particular TikTok videos you have created perform best. This is highly recommended since it can guide you to make higher quality TikTok videos that allow you to easily expand your reach on TikTok. Also, posting multiple times throughout a day is highly encouraged since TikTok estimates that US users usually open their TikTok app approximately eight times a day, with their sessions averaging 4.9 minutes in length!
- Create Your Content in Batches
This trick works particularly so well for TikTok. Admittedly, filming and editing videos are usually very time-consuming, and they take a lot of effort as well. Therefore, one effective way of navigating this process is to spare one day where you can create a list of all the TikTok videos you wish to make and prepare all the props you might need for the process. You can then proceed and film several videos. After creating your batch of videos, you can save them as a draft on TikTok, make your final edits, and post your ready videos all through the month.
- You Can Repurpose Existing Content
One of the best aspects that many users on the TikTok platform appreciate is authenticity. This means that all creators have to strive to come up with the most authentic content possible. One way of doing this is to repurpose existing content.
- Do Not Waste Unedited Content.
When you repurpose existing content, you get the chance to reduce content waste. For example, you can also include the bloopers on your TikTok after shooting your video. The same applies if you record a podcast. Whatever part or sentence you think is a bit messed up can actually be creatively repurposed for TikTok. Behind-the-scenes photos and videos can also work wonders on your TikTok videos. You can use them as a pre-promo or ongoing promo for your small business. This is because the more real/ raw the photos and videos on your TikTok are, the higher the engagement levels.
- Share Your Tik Tok Content Across Your Social Media Platforms.
When uploading videos to TikTok, you must also let your followers on other social media platforms know what they are missing! It is recommended that you share your TikTok videos on platforms like Instagram or Facebook. When you edit a TikTok video, you can save it to your phone but don’t edit out the TikTok logo. This will act as your advertisement that your business is also on TikTok and they will follow your page. This gives you a wonderful opportunity to expand your brand awareness, credibility and customer base.
Final Take Away
Contrary to what some people believe, TikTok entails more than just young people posting pranks and dancing videos. TikTok offers businesses the ability to reach people of all age groups on the platform. The platform has over 1 billion annual users worldwide and represents a great opportunity for your small business to grow its client base. Implementing TikTok into your business’s marketing strategy is therefore highly advisable. The tactics we have shared above can help every small business do the same by leveraging the TikTok platform to achieve their goals! Good luck!
