With approximately 2.91 billion monthly active users as of January 2022, this massive user count is a great opportunity for advertisers. Today, Facebook is one of the best advertising platforms for B2B and B2C businesses. In 2020, Facebook’s global ad revenue was $84.2 billion. Facebook grew by 25% in 2020. The onset of the COVID-19 […]
There’s no shortage of stats on Instagram, from likes and followers to Story views. While navigating all of the analytics and insights accessible on the app can be perplexing, it is not necessary to be a math whiz to understand Instagram metrics. Ater learning the Instagram metrics you really need you can modify your approach […]
With so many different tools and features, it can be confusing to know which ones are worth using on Instagram. In this post, we’ll share 18 of our favorite Instagram tools that will help you improve your marketing strategy. Iconosquare This tool is best for measuring real-time engagements and brand mentions in captions or posts. […]
Looking to improve your Instagram game in 2022? Check out these 14 ways to maximize your video strategy on the platform! From using creative filters to filming with a drone, these tips will help you create eye-catching and engaging videos that stand out from the competition. So, what are you waiting for? Start filming! Instagram […]
Are you looking for ways to generate leads through social media? You aren’t alone. A lot of marketers are looking for effective lead generation strategies that work well on social media. Marketers must balance between creating brand awareness and engagement and learn how to get more leads through social media. In this blog post, we’ll […]
As a small business, it can sometimes be challenging to master all of the best tips and tricks to improve your reach on TikTok. TikTok keeps its algorithm workings as top-secret so it is hard to know how best to expand your reach or increase video views. One of the most recommended and effective techniques […]
Without a doubt, digital marketing is essential in today’s world. Regardless of the size of your business and the industry that you are in, it is one of the best ways to increase your brands growth. A Digital Marketing Strategy is a plan that involves marketing goals and how they’ll be achieved through online channels […]
Retargeting is a marketing strategy that targets people who have previously visited your site or social media platforms. It happens when an ad pops up on sites you visit after visiting a certain site retargeting you. This strategy allows marketers to advertise their offers again to consumers who have already shown interest in the brand’s […]
At the heart of every successful business is an effective marketing strategy. How can someone buy a product or service they don’t know exists? Simply defined, a marketing strategy is a strategy outlined for advertising or rather marketing a product/service to a specific group of customers. An effective marketing strategy will outline its value proposition […]
Brand authority is defined as the trust that a customer has got towards a particular brand. An active online presence and capturing unique content are some of the factors that heavily contribute to the influence of brand authority. LinkedIn reports that over 54% of consumers do not trust brands. It is further reported that a […]