Best Instagram Metrics To Know
There’s no shortage of stats on Instagram, from likes and followers to Story views. While navigating all of the analytics and insights accessible on the app can be perplexing, it is not necessary to be a math whiz to understand Instagram metrics. Ater learning the Instagram metrics you really need you can modify your approach and make the most of your social media marketing efforts. So, what are the Instagram metrics you should know? Keep reading to learn more!
- Impressions
Impressions are the number of people who see your post, and it also includes the posts which haven’t gotten any likes or comments. Looking at the data, you can analyze how well you’re promoting your content on Instagram. Using hashtags ensures your content reaches a wide audience, improving your impression score. Keep a close eye on each of your postings to see which patterns help in promoting your content to your target audience.
- Engagement Rate
Likes, comments, shares, and saves offer you great insight into the engagement levels that your post or whole Instagram account is generating. In addition, they are very important in helping you determine the type of content that your followers like. For example, if a particular post gets shared, saved, or liked more than other posts, your followers loved the content on the post more than the other posts. When it comes to the engagement rate, there are industry-standard guidelines for engagement rates of an Instagram account. These are:
Less than 1% = the engagement rate is low
Between 1% and 3.5% = average or good engagement rate
Between 3.5% and 6% = engagement rate is high
Above 6% = engagement rate is very high
Once you calculate your engagement rate, you can determine how well your Instagram account is faring and the types of content that can get you better results.
- Follower Growth
Follower growth is important to tell you if your content effectively reaches new people and grabs their attention to the levels you desire. Suppose the number of your followers is steadily increasing. In that case, this means that your brand has a high level of credibility, and your posts and Instagram account is strongly associated with authentic content. This makes determine your Instagram performance by determining your follower count changes over time! Calculating your follower growth is a pretty straightforward task. Take the number of new followers you have and subtract the number of followers you had at the beginning of a particular period e.g., month, week and more.
- Rate of Reach
Reach is one of the best metrics to monitor when you wish to establish whether your brand, business, or account is performing well. Reach will assist to know how many unique accounts have seen your post. In essence, reach shows you whether your Instagram account and posts have the desired level of awareness and the number of users your posts get to. If a post receives higher (or lower) reach than usual, this can inform you of future strategies to use in your stories and posts.
- Website Link Clicks
Website link clicks show how many clicks the link in your bio has received. Most people, business owners, and brands use Instagram as a way to spread the word about their products to their followers. The primary role of website link clicks is to attract more followers to the pages on the website. Tracking website link clicks can help you determine whether your Instagram campaign strategies are truly driving traffic and converting prospects into buyers.
- Hashtag Performance
Hashtags play a significant role in an Instagram marketing strategy. It is essential to develop a list of the best-performing hashtags and use them in your captions. When hashtags generate a lot of traffic and create high engagement levels to your website, it implies they are highly relevant to your Instagram marketing campaign. One quick way of determining the best performing hashtags is to look at those your competitors use for their campaigns. Checking how your hashtags are performing, head over to Instagram Insights. Then, choose a specific post and click on ‘View Insights.’ After this:
- Swipe up to view the full page that is displayed.
- Go to the ‘Impressions’ metric.
- Under the Impressions metric, click on the ‘From hashtags’ option to check how the hashtags you used on the post are faring.
- Best Posting Times
It is common knowledge that posting your Instagram content when your audience is online is the best route to go. The best way to determine the best posting times on Instagram is to read your Instagram Insights. Do this by going to your Instagram app, heading to “Audience Insights” and see when your followers are most active by day, week and even hours of the day when these followers spend the most time online. Publishing content when most followers are likely to be online increases the chances that your posts get a bigger reach, and get more impressions and engagements.
- Profile Visits
Profile visits refer to the number of views on your profile that arise from a specific post. These visits are crucial in boosting engagement with an audience and can consequently be instrumental in getting you more followers. The more the profile visits, the higher the likelihood of getting more recognition and loyalty from your audience. All you have to do is track your profile visits to see which post contributes to a lion’s share of these visits.
Final Take Away
The best way to grow your audience and become more influential on Instagram is by tracking the right metrics. Metrics are vital in showing you which strategies are working and those that are not. These numbers can indicate if your strategies add value to your business or brand. While it may sound overwhelming to monitor them consistently, these can help you avoid wasting resources on “little value” campaigns. This post will help you know some of the best metrics to monitor to guide you on the right path to success!
