Geofencing
Geofencing
Did you know more than 5 billion people spend 5.4 hours a day on smartphones? Use this to bring success to your business! htmull utilizes location-based advertising technology to advertise to your most likely prospects. Remember, the places people go are the strongest indicators of their buying intent.
Geofencing’s cutting-edge marketing technology: We build virtual fences around precise, physical locations. This creates an audience of people attending the designated locations by capturing data from their cell phones.
The audience will start seeing advertisements on most websites, apps, and even connected television shows. The ads are distributed programmatically, which simply means the users will see the ads on whatever website, app, or streaming television show they access.
Weekly reports will showcase:
- How many impressions were delivered to each location.
- How many people receiving ads physically visited your store.
- The location your store visitors came from.
- How many people clicked on the ads
- The location they attended and clicked on the ads
- Click-Through Rate
- And much more…
How Geofencing Marketing Companies yield ROI for Your Business
Htmull delivers custom solutions based on consumer behavior across websites, television, podcasts, and applications. Let’s walk through one of the common geofencing marketing examples in Ohio.Retailers use Geofencing Digital Ads to Improve Traffic at a Physical Stores.
The retailer hires htmull to create a virtual fence around competitor locations, building a targeted audience. Htmull starts delivering geofencing advertising to people visiting the competitor’s locations.
The ads start appearing on websites, apps, and even connected television commercials. The ads go cross-platform, being delivered on cell phones, desktops, laptops, television, etc.
Remember, the audience is already in the market for the retailer’s product or service. The ads feature a discount or benefit that captures the eyes of the competitor’s customers. This is the magic of targeted advertising.
Geofencing is precision marketing, targeting traffic that is visiting your competitors has never been easier. Contact us to get started on your Geofencing campaign!
