Most businesses, big or small, have some digital presence these days. A website, social media accounts, and perhaps even a blog. But how many of those businesses are optimized for local search? If you’re not showing up in relevant local searches, you’re missing out on valuable leads and customers. Local SEO is an essential part […]
If you’re a marketer, you’ve probably heard of influencer marketing – and if you haven’t, it’s time to start paying attention. Influencer marketing is a very efficient approach to contact your target audience, and it should be used by all businesses. In this guide, we’ll explain what influencer marketing is, and give you some tips […]
Can you imagine life without search engines? We rely on them to find information about everything from the latest news to the nearest coffee shop. From 2016 to 2019, the search engine landscape saw significant changes. We will discuss Google’s Possum, Fred, Medic, and Bert updates, as well as Microsoft Bing’s Intelligent Answers and Visual […]
To start, it’s important to understand the context of the times. The late 2000s and early 2010s saw a major shift in the way people used the internet. Social media sites like Facebook, Instagram, and Twitter, were growing at an unprecedented rate, and smartphones were becoming the primary way people accessed the web. The evolution […]
Google’s influence on shaping the modern world cannot be overstated. The company has revolutionized the way we access information, connect with others, and conduct business. From its humble beginnings as a search engine, Google has grown into a behemoth of technology, influencing nearly every aspect of our lives. With its innovative products and services, the […]
The history of search engines is a fascinating topic, and the period from 1999 to 2002 saw some of the most significant developments and changes in the industry. In this article, we will take a closer look at the history of search engines during this time period, focusing on the three major players: Google, Yahoo, […]
The history of the search engine began in 1994 when a couple of students from Stanford University, Jerry Wang and David Filo, created Yahoo as a directory of interesting sites on the Internet. It was a manually curated list where webmasters had to submit their pages for indexing. This was the first search engine of […]
The fall of Kodak and Nokia serves as a cautionary tale for businesses of all industries, highlighting the importance of adaptation in the fast-paced world of technology. Both companies were once leaders in their respective markets, but they ultimately failed to adapt to the rapidly changing technological landscape and as a result, they are now […]
In the modern digital landscape, having a strong online presence is essential for businesses of all sizes. Search engine optimization, or SEO, plays a crucial role in establishing and maintaining this presence. SEO refers to the practice of optimizing your website to rank higher in search engine results pages, with the goal of attracting more […]
ChatGPT is a natural language processing (NLP) model developed by OpenAI that is designed to engage in human-like conversations. It is a variant of the popular GPT-3 model, which is known for its ability to generate human-like text and complete tasks such as translation, summarization, and question answering. In this blog, we will explore what […]