Google Analytics 4 is still a new platform, which means many business owners are wondering how to navigate the software for the best results. Although the platform has received mixed reviews from marketers, it was built to provide expert solutions for cross-functional development and marketing teams industry-wide. To optimize your results with Google Analytics 4, […]
There are over 24 million eCommerce websites online today, which means maintaining a competitive edge is crucial for your business’s success. The crux of gaining visibility on search engines is understanding search engine optimization (SEO) to increase your rankings and get your content in front of prospective customers. Whether you are new to SEO, or […]
I know you’ve seen the ads on social media – “how I made millions on dropshipping” or the “make millions quick by dropshipping” clickbait. Drop shipping is often portrayed as a no-hassle, get-rich-quick scheme, but it’s not. Just like anything, it takes dedication to get your startup running and successful. So, what exactly is drop […]
Analytics is the backbone of digital marketing, allowing businesses to pinpoint what’s pushing them forward and what’s wasting their time. One of the most popular analytics tools is Google Analytics, a software that allows businesses to track website actions. For example, the number of site visitors, page views, bounce rate and much more. Google recently […]
Customer experience can be defined as the specific impression your customers may have of your business and brand when buying your products or purchasing from your business. Throughout your customer’s purchasing journey, they will form an impression of your brand based on their interactions with you. This has a direct impact on the perception of […]
Do you know what organic search is? It’s the process of optimizing a website for unpaid search engine results. The goal is to improve the visibility and ranking of your site by earning links and increasing traffic from sources like Google, Yahoo, and Bing. And while there are many ways to do this, the most […]
There are several factors to have in place when trying to build trust with an audience. It starts from the quality of your product or service to the tone of your marketing. Everything plays a role in building credibility and trust. But is that all that makes people trust an organization? And how can you […]
If you’re looking to get your product or service in front of a larger audience, then influencer marketing is the way to go! Statistics show that 49% of consumers depend on influencer recommendations, and 40% have purchased something after seeing it on Twitter, YouTube, or Instagram. In addition, businesses are reported to earn $5.78 for each dollar […]
Forbes Business Development Council Is an Invitation-Only Community for Senior-Level Sales and Business Development Executives Wheeling, WV (5/12/22) — James Mull, Vice President of Sales at Mull Group, Owner & Founder at htmull, has been accepted into Forbes Business Development Council, an invitation-only community for senior-level sales and business development executives. James was vetted and […]
In the marketing strategies world, there is a big debate over which one reigns supreme: traditional or digital? In this blog post, we’ll explore the pros and cons of each approach so you can make an informed decision for your business. Let’s get started! What Is the Main Difference Between Traditional Marketing and Digital Marketing? […]