I know you’ve seen the ads on social media – “how I made millions on dropshipping” or the “make millions quick by dropshipping” clickbait. Drop shipping is often portrayed as a no-hassle, get-rich-quick scheme, but it’s not. Just like anything, it takes dedication to get your startup running and successful. So, what exactly is drop […]
Analytics is the backbone of digital marketing, allowing businesses to pinpoint what’s pushing them forward and what’s wasting their time. One of the most popular analytics tools is Google Analytics, a software that allows businesses to track website actions. For example, the number of site visitors, page views, bounce rate and much more. Google recently […]
Customer experience can be defined as the specific impression your customers may have of your business and brand when buying your products or purchasing from your business. Throughout your customer’s purchasing journey, they will form an impression of your brand based on their interactions with you. This has a direct impact on the perception of […]
With approximately 2.91 billion monthly active users as of January 2022, this massive user count is a great opportunity for advertisers. Today, Facebook is one of the best advertising platforms for B2B and B2C businesses. In 2020, Facebook’s global ad revenue was $84.2 billion. Facebook grew by 25% in 2020. The onset of the COVID-19 […]
Do you know what organic search is? It’s the process of optimizing a website for unpaid search engine results. The goal is to improve the visibility and ranking of your site by earning links and increasing traffic from sources like Google, Yahoo, and Bing. And while there are many ways to do this, the most […]
Traditional and Digital marketing both have their pros / cons, here’s what they are and how to utilize them in your marketing plan: Traditional Marketing Here are some of the most common traditional marketing techniques, how they work and the benefits they can offer your business. 1) Newspaper A newspaper is a daily publication containing […]
There are several factors to have in place when trying to build trust with an audience. It starts from the quality of your product or service to the tone of your marketing. Everything plays a role in building credibility and trust. But is that all that makes people trust an organization? And how can you […]
If you’re looking to get your product or service in front of a larger audience, then influencer marketing is the way to go! Statistics show that 49% of consumers depend on influencer recommendations, and 40% have purchased something after seeing it on Twitter, YouTube, or Instagram. In addition, businesses are reported to earn $5.78 for each dollar […]
There’s no shortage of stats on Instagram, from likes and followers to Story views. While navigating all of the analytics and insights accessible on the app can be perplexing, it is not necessary to be a math whiz to understand Instagram metrics. Ater learning the Instagram metrics you really need you can modify your approach […]
With so many different tools and features, it can be confusing to know which ones are worth using on Instagram. In this post, we’ll share 18 of our favorite Instagram tools that will help you improve your marketing strategy. Iconosquare This tool is best for measuring real-time engagements and brand mentions in captions or posts. […]