In the marketing strategies world, there is a big debate over which one reigns supreme: traditional or digital? In this blog post, we’ll explore the pros and cons of each approach so you can make an informed decision for your business. Let’s get started! What Is the Main Difference Between Traditional Marketing and Digital Marketing? […]
Google Analytics 4 (GA 4) is the most recently launched version of Google Analytics. However, it is not a completely new platform, and it has been in existence as the “App + Web beta” platform powered by Firebase reporting. The major defining point to know is that people will use Google Analytics 4 (GA4) as […]
As a small business, it can sometimes be challenging to master all of the best tips and tricks to improve your reach on TikTok. TikTok keeps its algorithm workings as top-secret so it is hard to know how best to expand your reach or increase video views. One of the most recommended and effective techniques […]
To learn how to create a Discord server, you must first understand what Discord is! The platform was extremely popular during the 1990s. It has approximately 400 million registered users and there are about 6.7 million active servers on Discord. Originally aimed at gamers who wanted a way to chat via audio in their online […]
Despite boasting over 2 billion monthly active users, with countries such as the United States projected to have more than 120 million MAU in 2023, many Instagram users are still not fully aware of what the Instagram Insights feature entails! This feature is very instrumental in helping you check whether your friends liked what you […]
It’s almost impossible to think of a world without the internet. Websites have become an essential tool in today’s society and every business should have a website to stay competitive. The internet is also the new Yellow Pages and a place to find a business, service or product. Websites are the backbone of your […]
Leadership skills are valuable for almost all aspects of our lives. However, leadership is more than taking charge of a situation. It’s about understanding your team and making sure they’re motivated to follow. A great leader doesn’t only think about their own needs but also those around them. The people who work with them will […]
There are two types of skills that we need to work on to be successful, hard and soft skills. Hard skills are skills that are needed to perform a particular job or role. They are developed through education and proper training and are almost always mandatory to succeed in your chosen career path. Examples of […]
Brand authority is defined as the trust that a customer has got towards a particular brand. An active online presence and capturing unique content are some of the factors that heavily contribute to the influence of brand authority. LinkedIn reports that over 54% of consumers do not trust brands. It is further reported that a […]