Customer experience can be defined as the specific impression your customers may have of your business and brand when buying your products or purchasing from your business. Throughout your customer’s purchasing journey, they will form an impression of your brand based on their interactions with you. This has a direct impact on the perception of […]
With approximately 2.91 billion monthly active users as of January 2022, this massive user count is a great opportunity for advertisers. Today, Facebook is one of the best advertising platforms for B2B and B2C businesses. In 2020, Facebook’s global ad revenue was $84.2 billion. Facebook grew by 25% in 2020. The onset of the COVID-19 […]
Do you know what organic search is? It’s the process of optimizing a website for unpaid search engine results. The goal is to improve the visibility and ranking of your site by earning links and increasing traffic from sources like Google, Yahoo, and Bing. And while there are many ways to do this, the most […]
There are several factors to have in place when trying to build trust with an audience. It starts from the quality of your product or service to the tone of your marketing. Everything plays a role in building credibility and trust. But is that all that makes people trust an organization? And how can you […]
If you’re looking to get your product or service in front of a larger audience, then influencer marketing is the way to go! Statistics show that 49% of consumers depend on influencer recommendations, and 40% have purchased something after seeing it on Twitter, YouTube, or Instagram. In addition, businesses are reported to earn $5.78 for each dollar […]
There’s no shortage of stats on Instagram, from likes and followers to Story views. While navigating all of the analytics and insights accessible on the app can be perplexing, it is not necessary to be a math whiz to understand Instagram metrics. Ater learning the Instagram metrics you really need you can modify your approach […]
With so many different tools and features, it can be confusing to know which ones are worth using on Instagram. In this post, we’ll share 18 of our favorite Instagram tools that will help you improve your marketing strategy. Iconosquare This tool is best for measuring real-time engagements and brand mentions in captions or posts. […]
Forbes Business Development Council Is an Invitation-Only Community for Senior-Level Sales and Business Development Executives Wheeling, WV (5/12/22) — James Mull, Vice President of Sales at Mull Group, Owner & Founder at htmull, has been accepted into Forbes Business Development Council, an invitation-only community for senior-level sales and business development executives. James was vetted and […]
Looking to improve your Instagram game in 2022? Check out these 14 ways to maximize your video strategy on the platform! From using creative filters to filming with a drone, these tips will help you create eye-catching and engaging videos that stand out from the competition. So, what are you waiting for? Start filming! Instagram […]
Are you looking for ways to generate leads through social media? You aren’t alone. A lot of marketers are looking for effective lead generation strategies that work well on social media. Marketers must balance between creating brand awareness and engagement and learn how to get more leads through social media. In this blog post, we’ll […]