The fall of Kodak and Nokia serves as a cautionary tale for businesses of all industries, highlighting the importance of adaptation in the fast-paced world of technology. Both companies were once leaders in their respective markets, but they ultimately failed to adapt to the rapidly changing technological landscape and as a result, they are now […]
In the modern digital landscape, having a strong online presence is essential for businesses of all sizes. Search engine optimization, or SEO, plays a crucial role in establishing and maintaining this presence. SEO refers to the practice of optimizing your website to rank higher in search engine results pages, with the goal of attracting more […]
ChatGPT is a natural language processing (NLP) model developed by OpenAI that is designed to engage in human-like conversations. It is a variant of the popular GPT-3 model, which is known for its ability to generate human-like text and complete tasks such as translation, summarization, and question answering. In this blog, we will explore what […]
Nearly every great marketer has a few favorite marketing campaigns that come to mind. Maybe you even revisit them when you need inspiration for your own business. Over the past 70 years, major brands have run campaigns that built the basis for the future of their business. Some of the best marketing campaigns were developed […]
Brand awareness is a quintessential piece of building your company culture. If you want your business to endure the test of time, you must create credibility by increasing customer lifetime value (CVL), while cultivating a community of loyal customers that trust your product/services. Have you ever heard people say they only use Apple products? Instead […]
Customer relationships are an aspect of marketing that can make or break your business. Research shows that 89% of customers have discontinued business with a company after a bad customer service experience. This is mainly due to the consumers loss of trust or respect for the company, lessening the chances that buyers want to support […]
Google Analytics 4 is still a new platform, which means many business owners are wondering how to navigate the software for the best results. Although the platform has received mixed reviews from marketers, it was built to provide expert solutions for cross-functional development and marketing teams industry-wide. To optimize your results with Google Analytics 4, […]
There are over 24 million eCommerce websites online today, which means maintaining a competitive edge is crucial for your business’s success. The crux of gaining visibility on search engines is understanding search engine optimization (SEO) to increase your rankings and get your content in front of prospective customers. Whether you are new to SEO, or […]
I know you’ve seen the ads on social media – “how I made millions on dropshipping” or the “make millions quick by dropshipping” clickbait. Drop shipping is often portrayed as a no-hassle, get-rich-quick scheme, but it’s not. Just like anything, it takes dedication to get your startup running and successful. So, what exactly is drop […]
Analytics is the backbone of digital marketing, allowing businesses to pinpoint what’s pushing them forward and what’s wasting their time. One of the most popular analytics tools is Google Analytics, a software that allows businesses to track website actions. For example, the number of site visitors, page views, bounce rate and much more. Google recently […]