One often overlooked tax deduction is marketing expenses. As a business owner, you know that marketing is essential to growing your business. But did you know that you can deduct many of your marketing expenses on your tax return? In this blog post, we’ll discuss what marketing expenses you can deduct and how to do […]
Most businesses, big or small, have some digital presence these days. A website, social media accounts, and perhaps even a blog. But how many of those businesses are optimized for local search? If you’re not showing up in relevant local searches, you’re missing out on valuable leads and customers. Local SEO is an essential part […]
If you’re a marketer, you’ve probably heard of influencer marketing – and if you haven’t, it’s time to start paying attention. Influencer marketing is a very efficient approach to contact your target audience, and it should be used by all businesses. In this guide, we’ll explain what influencer marketing is, and give you some tips […]
As a leader, it’s easy to feel like the sole problem-solver in your company. However, relying on just one person to resolve all the issues can lead to burnout and limit your company’s growth in the long run. To scale and thrive, you need to build a high-performing team that can tackle problems on their […]
Can you imagine life without search engines? We rely on them to find information about everything from the latest news to the nearest coffee shop. From 2016 to 2019, the search engine landscape saw significant changes. We will discuss Google’s Possum, Fred, Medic, and Bert updates, as well as Microsoft Bing’s Intelligent Answers and Visual […]
To start, it’s important to understand the context of the times. The late 2000s and early 2010s saw a major shift in the way people used the internet. Social media sites like Facebook, Instagram, and Twitter, were growing at an unprecedented rate, and smartphones were becoming the primary way people accessed the web. The evolution […]
Google’s influence on shaping the modern world cannot be overstated. The company has revolutionized the way we access information, connect with others, and conduct business. From its humble beginnings as a search engine, Google has grown into a behemoth of technology, influencing nearly every aspect of our lives. With its innovative products and services, the […]
The history of search engines is a rich and fascinating one, dating back to the early 1990s with the launch of Archie, the first search engine. However, the period between 2003 and 2007 was particularly noteworthy, as it saw the introduction of new algorithms, updates, and features that greatly improved the relevance and personalization of […]
The history of search engines is a fascinating topic, and the period from 1999 to 2002 saw some of the most significant developments and changes in the industry. In this article, we will take a closer look at the history of search engines during this time period, focusing on the three major players: Google, Yahoo, […]
The history of the search engine began in 1994 when a couple of students from Stanford University, Jerry Wang and David Filo, created Yahoo as a directory of interesting sites on the Internet. It was a manually curated list where webmasters had to submit their pages for indexing. This was the first search engine of […]