Nearly every great marketer has a few favorite marketing campaigns that come to mind. Maybe you even revisit them when you need inspiration for your own business. Over the past 70 years, major brands have run campaigns that built the basis for the future of their business. Some of the best marketing campaigns were developed […]
Brand awareness is a quintessential piece of building your company culture. If you want your business to endure the test of time, you must create credibility by increasing customer lifetime value (CVL), while cultivating a community of loyal customers that trust your product/services. Have you ever heard people say they only use Apple products? Instead […]
Customer relationships are an aspect of marketing that can make or break your business. Research shows that 89% of customers have discontinued business with a company after a bad customer service experience. This is mainly due to the consumers loss of trust or respect for the company, lessening the chances that buyers want to support […]
Google Analytics 4 is still a new platform, which means many business owners are wondering how to navigate the software for the best results. Although the platform has received mixed reviews from marketers, it was built to provide expert solutions for cross-functional development and marketing teams industry-wide. To optimize your results with Google Analytics 4, […]
There are over 24 million eCommerce websites online today, which means maintaining a competitive edge is crucial for your business’s success. The crux of gaining visibility on search engines is understanding search engine optimization (SEO) to increase your rankings and get your content in front of prospective customers. Whether you are new to SEO, or […]
I know you’ve seen the ads on social media – “how I made millions on dropshipping” or the “make millions quick by dropshipping” clickbait. Drop shipping is often portrayed as a no-hassle, get-rich-quick scheme, but it’s not. Just like anything, it takes dedication to get your startup running and successful. So, what exactly is drop […]
Analytics is the backbone of digital marketing, allowing businesses to pinpoint what’s pushing them forward and what’s wasting their time. One of the most popular analytics tools is Google Analytics, a software that allows businesses to track website actions. For example, the number of site visitors, page views, bounce rate and much more. Google recently […]
Customer experience can be defined as the specific impression your customers may have of your business and brand when buying your products or purchasing from your business. Throughout your customer’s purchasing journey, they will form an impression of your brand based on their interactions with you. This has a direct impact on the perception of […]
Investing in a well diverse digital marketing strategy directly impacts your bottom line, and a highly effective digital marketing strategy should incorporate a mix of digital tools and online platforms to yield the best results. Think about this – you spent $500,000 on R&D into a new product you believe is going to change the […]
With approximately 2.91 billion monthly active users as of January 2022, this massive user count is a great opportunity for advertisers. Today, Facebook is one of the best advertising platforms for B2B and B2C businesses. In 2020, Facebook’s global ad revenue was $84.2 billion. Facebook grew by 25% in 2020. The onset of the COVID-19 […]