10 Best Features and Benefits of Google Analytics 4
Analytics is the backbone of digital marketing, allowing businesses to pinpoint what’s pushing them forward and what’s wasting their time. One of the most popular analytics tools is Google Analytics, a software that allows businesses to track website actions. For example, the number of site visitors, page views, bounce rate and much more.
Google recently came out with Google Analytics 4, which includes all the proclaimed benefits of the analytics program with upgraded features that make it easier than ever to view, organize and track your data.
In this article, we will cover 7 amazing things you can do with Google Analytics 4. Keep reading to learn how your analytics information can skyrocket conversions, web content, and customer experience.
#1. Customize Your Home Dashboard With The Most Important Analytics
Viewing analytics can be a time-consuming experience, especially if you are tracking multiple metrics and marketing avenues. Google Analytics 4 allows you to view your pertinent data first by customizing the dashboard in settings. This means when you open up the application, the data that’s most important to your business will be front and center.
Every user can create multiple dashboards with multiple widgets, allowing you to control the organization of your analytics. Widgets may include tables, pie charts, or a comparison of two metrics. Additionally, you can narrow your analytics even further by using the filters on Google Analytics 4.
Once you have your dashboards set up, it will be easy to draw conclusions and spot analytics patterns in your data. The improved organization of Google Analytics 4 is a major plus for professional productivity.
#2. Leverage Advanced Segments to Pinpoint Your Most Successful Campaigns
If your business is running multiple online campaigns, it’s crucial that you can track which campaigns are performing the best for your company. The advanced segments portion of Google Analytics 4 allows you to gather data on traffic and conversion rates from multiple platforms.
If you have information on multiple sites, you can enter the URL to pull data from that profile. Google Analytics 4 will collect the data so you can compare success rates and determine what’s working best for your business.
#3. Real-Time Data Tracking
New with Google Analytics 4 is real time data tracking, this feature allows you to monitor site visitors and data changes as they happen. For example, during flash sales or time sensitive marketing campaigns you can adjust as the analytics come through. If conversions or traffic are low during a flash sale / holiday event you can look at the analytics and adjust the variables to yield better results.
#4. Identify How Visitors Navigate Through Your Website
Another great benefit of the new Google analytics is the ability to monitor and track how site visitors navigate around your site. You can see the referring site or link that brought them in, what pages they visited, and which page they exited on.
This new “Behavior Analytic” provides valuable insight into which marketing campaign and efforts are bringing the most traffic. These metrics may also expose the pages that need improvement.
#5. Gain Insight Into Location Demographics
Nearly every ad campaign you run online will ask you to list your target city, state, or country for advertising. If you are focused on e-commerce and not a brick-and-mortar business, you might not know where your prospective customers reside. Google
Analytics takes the stress off your hands by showing you exactly where your site visitors are located, how long they stay on the site, and more. Use the location demographics tool to break down worldwide and regional traffic so you can target the right areas.
#6. Find Out What People Are Searching for on Your Site
Many businesses leverage SEO to target certain keywords and attract site visitors. However, it’s just as advantageous to understand what customers are searching for once they reach your website. In Google Analytics, you can use the site search settings to receive feedback on popular customer demands. This data allows you to plan content or product launches based on customer needs. These metrics can help you understand what content your visitors want to see more of.
#7. Better E-Commerce Analytics with Goal Tracking
Utilizing Google Analytics 4 Goal Tracking feature allows you to monitor the entire checkout process and see where the buyer stops their purchase. With these metrics you’re able to see where in the purchasing process you have the biggest drop in conversions. Some of the more common seasons shoppers abandon their cart are:
1) Expensive extra fees
2) Forced account creation
3) Convoluted or complex checkout process
4) Website errors or glitches
5) Slow delivery, no option to expedite
6) Lack of transparency in return policy
7) Insufficient payment methods
Tracking your checkout process may give some insight on how to increase converions and reduce the number of abandoned carts. It’s also important to follow up with customers who left before checkout and ask for feedback on how to improve the process.
#8. Learn About Your Low Performing Site Pages
Google Analytics shows businesses their top-performing pages, but you are also able to view your low-performing pages. By understanding which areas of your site have low traffic or high exit rates, you can easily strategize areas of improvement for the future. If you have a lot of poor-performing pages, this may be a sign that you need to enhance content quality, CTAs and copywriting to attract users.
#9. Identify The Number of Mobile Visitors You Receive
Some businesses assume they don’t need to optimize their site for mobile viewing. However, most consumers today are using their phones to access the internet and interact with digital ads. Google Analytics 5 will show you how many mobile visitors you receive, the bounce rate and conversions. Resultingly, this information allows you to identify if you have high mobile traffic and if you’re losing customers due to poor site functionality. A majority of your visitors will be from Mobile, so optimization is critical to your sites success, it’s vital the site is user friendly and navigation is breeze.
#10. Track The Most Popular Areas of Your Site
Google Analytics 4 shows you on-page analytics to determine the most popular areas of your site. For example, you will be able to see what customers are clicking on the most and which CTAs are converting. Understanding this information can help you develop marketing strategies to better appeal to your target audience. For example, if certain blog topics or products bring more traffic to your site you may want to publish that type of content more often.
Use Google Analytics 4 to Upgrade Your Digital Marketing Strategy
Google Analytics exposes businesses to a variety of digital marketing data that can be used in all areas of your business. By understanding the customer experience, you can stop guessing and start executing to boost conversion rates.
Google Analytics 4 offers an enticing suite of tools and metrics that can be utilized to optimize your website, marketing campaigns, and other digital efforts. Compared to other analytics software, Google makes it easy for amateurs and professionals to track, view, analyze, and organize their data!
