What is Organic Search and How to Utilize it
Do you know what organic search is? It’s the process of optimizing a website for unpaid search engine results. The goal is to improve the visibility and ranking of your site by earning links and increasing traffic from sources like Google, Yahoo, and Bing.
And while there are many ways to do this, the most effective approach is to create valuable content that engages your audience. So, if you’re looking to improve your website’s visibility and ranking, start with organic search optimization! But does it work?
According to recent research, Google processes over 3.5 billion searches every day and approximately 1.2 trillion searches per year. Global Web Index suggests that 58.4% of consumers purchase a product or service online each week (Smart Insights, 2022).
In this post, we’ll explore what goes into organic search and dive into some tips for improving your site’s ranking. Keep reading to learn more!
How Does Organic Search Work?
When I type “hardware components” into Google, the unpaid results form part of the organic search and they are the links given to find more information. Search engines also show the paid search results known as paid advertising or price-per-click (PPC). This is often connected with top-level search engines where marketers regularly bid on keywords or key phrases searched by their target users. Organic search is therefore the results that come from unpaid efforts but have been optimized to get to the first page with various tactics.
Organic Traffic
Organic search leads to organic traffic to a website or social media page. This is the number of visits to a website from unpaid sources (free sources) within a given period. Here are some sources of this organic traffic below:
- Social media
Sharing links to your website, using relevant hashtags, and engaging users/people in social media are ways to increase your organic traffic using social media.
- Search Engine Optimization
SEO, or search engine optimization, is a digital marketing strategy that helps brands improve their online visibility. By optimizing their website for search engines, brands can increase their chances of being found by potential customers organically. SEO may also improve the quality of a website’s traffic by targeting users actively looking for products or services linked to the brand. As a result, SEO can be a powerful tool for growing a brand’s digital marketing efforts and results.
How Do you Increase the Growth of Organic Search to Create Traffic?
There are three ways to increase the organic search leading to traffic in search engines as outlined below:
- Improve Your Website’s Search Engine Optimization (SEO).
This includes making sure your website is well-designed and easy to use and includes relevant keyword-rich content.
2. Increase Organic Traffic Is Through Social Media.
Getting people to share links to your website on social media platforms can help to increase its visibility and drive more traffic to your site.
- Increase Organic Traffic By Paid Advertising.Though not an organic method per se, it can still be an effective way to reach more people and interest them in your website.
Why Organic Search Is Important
Organic Search is one of the most well-known ways of promoting your business marketing without paying for adverts. Increasing your organic search traffic is a well-established way of increasing the number of people who can access your website.
Here are some reasons why organic search is critical to your website’s success:
- It Is Highly Targeted
Often, organic traffic from search engines is specifically targeted toward searches related to your website. Organic traffic typically comes up when people are searching for content on the internet using keywords; therefore, you need to optimize the use of key search terms for your website to make sure it appears on top of other pages.
- Less Costly
Organic traffic strategy is of low cost because although it is technically free, you must prepare yourself to spend some time and money on making your campaign a success. You should account for content creation, social media marketing, brand building, and paying for advertisements.
- Branding Products/Brand Building
You’ve all come across a website where a certain brand shows up more than others on a website. This is accomplished by recognizing the common types of queries and keywords customers use while looking for information on your website.
- Gaining A Competitive Edge
This is one of the biggest reasons organic traffic is important. By dominating the search results, you can obtain a competitive advantage. This is achieved by branding your content so that it shows at the top of every page of an organic search. This can be achieved more successfully by combining both organic search and pay-per-click.
Other Types of Organic Search Sources
Below are some of the other sources of organic search for traffic generation that you can use.
1). Direct Traffic
This type of traffic is defined by those who visit a site by just typing a URL directly into the search engine.
2). Referral traffic
These are several visits referred by other links on websites. For example, you may be referred by a friend to go to a certain bank to get its services or loan; this is known as referral traffic. Most web pages contain links that refer you to another webpage on the same topic.
3). Social Traffic
This is traffic from social media platforms or networks such as Facebook, Instagram, LinkedIn. Social traffic is almost similar to referral traffic, except that it comes in from a link on social media platforms.
Final Take Away
Organic search is one of the most important sources of traffic for most websites. organic search engine traffic can be very valuable because it is usually high quality and relevant to your website. Organic traffic can be hard to get and it can take a long time to grow. However, people have optimized their websites to help them appear higher in those results and thus attract more people/customers to their sites. Use the organic search technique to always grow your search engine traffic and good luck!
