The Best Social Media Lead Generation Strategies

Are you looking for ways to generate leads through social media? You aren’t alone. A lot of marketers are looking for effective lead generation strategies that work well on social media. Marketers must balance between creating brand awareness and engagement and learn how to get more leads through social media. In this blog post, we’ll explore some of the best ways to do just that. We’ll also provide tips on how to make the most of each platform. So, whether you’re a seasoned pro or just starting out, read on for some great social media lead generation strategies.

1. Optimize Your Profile

In a social media platforms’ profile, you should show how your potential customers can contact you, how they can sign up for newsletters, and how they can shop. Your profile is best when its informative with phone calls, email, messenger, or any other means that clients can contact us. If the platform, for example, offers a newsletter subscription option, add a signup button to your page.

Observe and find out if the platform you are using offers call-to-action buttons and ensure you have them in place. If there are no specific tools, add a link to your bio.

2. Share Testimonials from Customer Reviews

Customer reviews can give you new leads because they act as social proof. Feedback from your client speaks a lot about the value of your brand. Two out of three people are likely to buy your products after reading reviews or watching testimonial videos of how a product or a business has helped someone like them. These are the statistics of Wyzowl.

3. Create Clickable Content

Only compelling content can earn you new leads and it’s important to remember that everyone on social media is competing for attention.

Clickable content ensures that people have a place to click. Ensure that each post has a clear call to action and a link. Some of the clickable options include;

• Tagging your products in your Facebook feeds
• Shoppable Instagram posts and stories
• YouTube cards and end screen

4. Use Social Leads Ads

Leads generation ads come with pre-populated forms that allow people to quickly finish signing up without wasting so much time entering personal information. This makes the lead generation process faster and can boost your conversion rate. For example, Facebook has lead ad formats for marketers. Immediately the leads are collected by these ads, synced to your customer management system, or your sales team can download them for follow-up. Ensure you download Facebook pixel on your website because it helps you track leads and retarget them with new ads.

5. Offer The Right Incentives

Ensure that people have a reason to share information with you through your incentives campaign. The incentives you offer will depend on the type of lead you seek to collect. For example:

• Holding a social media contest is a good way to collect leads. You can use this contest to ask participants at the entry point to share information you would like to learn (survey). You can broaden the contest reach by teaming up with influencers or brand partners.
• Offer discount codes to customers in exchange for News-letter signup. These codes will encourage your potential customers to make a return visit to your site, and the visits can be converted to purchases.

6. Take Advantage of Social Media Sponsorships

In the place of paid ads, you can attract leads from the content that your audience is already consuming. You may need to consider platforms like YouTube channels that your target audience love to visit to attract new leads. The content creators of such platforms can talk about your product for a couple of minutes, and this is more engaging than forcing ads in-between content that your audience might not engage with.

7. Measure and Refine with Analytics

Analytics insights are important when you are collecting social media leads. You can set up goals in Google Analytics to track leads on your website, and tracking will show you the social media platform which is the best source for your business. If you notice, for example, that Facebook outperforms LinkedIn, you may need to double your efforts on Facebook. With social analytics, you can also identify the type of messaging that performs best.

8. Use Retargeting Ads

Retargeting can generate new leads by helping you reengage with lost prospects. For example, someone may click on your first ad and scroll through and never submit the form. You can do retargeting by creating ads that encourage them to finish the signup process.

Retargeting can also be applied to those who have landed on your websites through referrals or search engine results. You may also retarget those people who read your posts but have not signed up for the newsletter.

You should set up retargeting ads in a sequence that allows you to get better results..

9. Host Virtual Events on Social Media

These events are essential in attracting a highly relevant audience and establishing expertise and authority in the field. The audience is good potential leads. Since people will need to sign up, you will get information that may be very good leads.

You will need to host virtual conferences with your target audience to resonate with and relates to your brand’s area of expertise. You can use the social media platform to invite influential speakers and talk about trending topics in your area of expertise. There are endless lead generation content ideas with live event.

Final Take Away

Conclusion paragraph: So there you have it, five social media lead generation strategies that will help you start filling up your funnel. These are just a few of the many things you can do to increase leads from social media, but they are a great place to start. If you’re looking for more ideas or want help setting up some of these tactics for your business, give us call. We’d be happy to set up a lead gen campaign tailored specifically for your company and help you reach those all-important goals. Thanks for reading!