7 Best Marketing Tactics to Implement in 2022
Coming out of 2021, has honestly felt like an intense episode of Survivor. This is especially true for all businesses, big and small. It seems the lifeline of a business is now a powerful marketing tactic, which is a set/series of strategically performed actions aimed at the promotion of a product and/or service. Its general objective is to maximize sales and maintain the business’s product and/or service in the market. Sounds like music to any business owner’s ears, right? Let’s dive into this article to learn the seven marketing tactics that will work in 2022.
- Social Media Marketing
The potential on social media is huge and growing every day! With 490 million new users joining social media in January 2021 alone you need to be on this ship! This type of marketing used to focus on building brand awareness and increasing site traffic. These days, social media platforms traffic has drastically increased, and all are improving daily to give their viewers the best experience. Other than the huge potential to find new customers on social media, it also helps to create a close relationship with clients through engagement, is a cost-effective way to advertise, and has the potential to easily convert potential customers to actual buyers. The seven major social media platforms are Facebook, Linked In, Twitter, Instagram, Snapchat, Pinterest, and TikTok. Social media marketing content must be promotional or informative, it must grab the viewers’ attention and make them want to buy your product or service. Remember, engagement is at the core of social media marketing, so create as many engaging posts as possible and respond quickly to questions and comments. This will not only grow your following but also your sales.
- Influencer Marketing
This is a form of marketing that makes use of celebrity/influencers endorsements to advertise a business’s product and/or service. Modern-day influencer marketing is basically word-of-mouth referral marketing which typically starts after a paid partnership between a brand and the influencer.
An influencer is a person of any age or gender that has the power to influence people’s purchasing decisions due to their authority, position, and/or knowledge. An almost perfect example of influencer marketing involved YouTube sensation PewDiePie. He partnered the makers of the film, “As Above, So Below,” in a horror film set at the French catacombs under Paris. He was to promote the film by doing the ‘Catacomb Challenge” and create videos of himself performing challenges in the catacombs. The videos were seen by 27 million subscribers. To have the same success, find influencers that are a natural fit for your brand and those who speak to your target market.
- Email Marketing
This form of marketing serves as a very effective form of communication to both existing and potential customers. Email marketing has a high ROI and is relatively cheap to use in advertising. Use it to keep your customers aware of current promotions, new product launches and even conduct surveys. Make sure to include valuable information in your emails. For example, a realtor may decide to send out weekly emails to subscribers with tips on ‘How to detect and avoid fraud/scams when purchasing a property. Not only is this information valuable to both existing and potential customers, but it also builds the business credibility of the realtor’s expertise in this industry. One of the key benefits of email marketing is that you are able to segment your audience, enabling you to personalize your messages/newsletters. You can segment your audience by current customers and potential buyers.
- Content Marketing
This type of marketing involves reaching, engaging, and connecting with potential customers via the use of content. Content can range from blog posts, videos, images, ebooks, webinars to infographics. However, this form of marketing focuses on providing valuable information rather than directly promoting the product and/or service. It may seem ironic that marketing would not involve the direct promotion of a product and/or service but think of it in this way…before a potential customer makes the decision to buy your product and/or service, they’ll need to first have confidence in not just your product/service but your brand as well. This confidence and trust could be nurtured by the consumer knowing you are an expert in your field that offers solutions to their problems. 72% of marketers admit that content marketing has helped them increase engagement leading to an increased number of leads, brand recognition and exposure.
- Video Marketing
This form of marketing also focuses on the creation of informational and valuable content but in the form of video rather than text. Video marketing can range from announcements type, behind the scenes, to instructional. The impact of video marketing can be easily proved by the 90% of users that credit video media for making purchase decisions. When combined with influencer marketing such that an influencer makes a video reviewing or using your product/ and/or service, your chances of increasing your sales increases by 53%, this is in comparison to those that did not market with video.
- Face-to-Face Marketing
Often underestimated, this form of marketing happens when you promote your business to another person or to a group of people. This type of marketing puts a face to your brand and motivates newly established connections to learn more about your products and/or services. When a potential consumer can put a face to your brand, it increases their level of confidence. Face-to-face networking can be carried out by joining local chapters of associations/organizations, conferences, and trade shows where your target audience is most likely to be present. To be more prominent, find opportunities to speak at these networking events so that you are heard by everyone in the room and capture contacts of those your meet.
- Print Publications
When your business appears in print publications such as industry-related magazines or journals, it not only leads to increased brand visibility but a showcase of your expertise. This is especially true for appearances in high-ranking print publications. For example, if your business was to be featured in Forbes Top 10 Most Promising Brands of 2021 list, you would gain an increased good and respectable reputation. You can also share the same publication with your existing and potential customers to build confidence in your brand and its products.
In conclusion, the above marketing tactics have the power to increase website traffic, drive storefront traffic, boost brand awareness as well as increase revenue and conversions.
