18 Best Instagram Tools to Improve Your Marketing
With so many different tools and features, it can be confusing to know which ones are worth using on Instagram. In this post, we’ll share 18 of our favorite Instagram tools that will help you improve your marketing strategy.
- Iconosquare
This tool is best for measuring real-time engagements and brand mentions in captions or posts. The tool presents data in an understandable format and offers two additional free tools, Twista and Instant Instagram Audit. Twista allows you to capture clean screenshots from Twitter which you can use on your Instagram and other channels, while the Auditing tool tells you if your account is well optimized.
- Animoto
This tool saves time when you want o to create reels and video feeds that are eye-catching Stories. It allows you to create your Instagram content in alignment with your marketing goals. It also has a variety of songs to choose from while creating royalty-free music clips.
- Sprout social
This is a top tool for Instagram management. It schedules posts, manages comments, keeps track of hashtags, and even runs the report. It allows you to connect and manage multiple Instagram profiles.
- Canva
This is an app that designs Instagram posts and stories with free and payable templates. The app also has stock images and graphics which you can incorporate into your designs. Finally, it gives your Instagram story highlights a consistent look by making it easy to copy templates or repeat design elements.
- StoryArt
This is your tool of choice1 for streamlining the creative process of producing your Instagram stories. It contains dozens of premade layouts and animated options, which you can utilize in your story creation.
- Linktree
This tool helps you make your content more discoverable as a creator, influencer, or brand ambassador. The tool connects your Instagram followers to all your entire content using just one link, and you can also use this tool to collect payments.
- Keyhole
This tracks brand mentions and Hashtags. It also tracks all Instagram metrics need to show ROI and your Instagram campaigns’ impact.
- Bio
This is a good pick for more themes and customization options for your Instagram’s landing page. It allows you to organize content blocks that can derive call-to-actions (CTAs) important to your business.
The tool helps you schedule links for live streaming, add thumbnails to your link and put your links in an organized manner for easy browsing.
- Campsite
When you link your Instagram account with this tool, it allows you to add thumbnails to your links that will drive traffic to your posts. The tool also offers basic analytics, which allows you to know which content and CTAs derive the most traffic.
- Phlanx
This is the best tool for running Instagram audits. It has two calculators that you can use to measure the level of engagement, i.e., the Instagram engagement calculator and the Instagram post likes calculator, which you can use to find out post interactions for an individual post. Additionally, it offers a competitor tracking tool that you can use to compare with another Instagram account in terms of engagement rate. This information is important because you will know how you perform.
- Hootsuite’s Composer
This is an Instagram scheduling tool that comes from a powerful publisher with features that allow you to get the most out of Instagram posts, including editing, customization, and scheduling.
- Wishpond
The tool allows you to run Instagram hashtag contests in your bid to brand promote and engage your customer base. This app allows you to moderate the submissions of the contest, and you can also collect contact details. Additionally, it allows you to set up galleries that automatically display contest entries.
- Woobox
Woobox is the best tool to track hashtags on Instagram, which helps you boost your brand using hashtag campaigns. It randomly collects submissions, and a winner can be selected randomly from the list of approved participants. This is also a management tool for comment giveaways and Instagram contests.
- Pixlee
This is a platform that you can use to repurpose the best examples of UGC from Instagram across your marketing channels. This tool allows you to integrate UGC for your brand with email marketing, e-commerce website, or other channels. The tool automatically turns UGC into shoppable posts which link directly to an e-commerce site.
- Panoramiq Watch
When this tool is integrated with Hootsuite, you will be able to track popular or branded hashtags in your space. It is a great analytical tool and research, and it allows you to compare multiple hashtags to know the best hashtag for your post.
- Boomerang
This stand-alone app contains a build-in integration that adds a lopping effect to your Instagram photos. It also offers a simple way to spruce up static photos that can be posted to the grid or stories.
- Keyword Tool
This tool allows you to expand your list of hashtags so that you don’t use the same hashtag. You need to enter a keyword into the search bar, and dozens of hashtags will come up as ideas for your posts. You can then derive data-based results to know the hashtag that will give your content maximum exposure.
- Hashtagify
This statistical tool gives you real-time statistics for any trending hashtag you wish to join. This helps you see the popularity of a hashtag and its trend within the week or month. Hashtagify also gives your ideas for related hashtags to increase your reach.
Instagram Statistics
Most Instagram users are 13–29 years old.
Instagram demographics Indicate that 72% of Instagram users are 13–17 years old, while 64% of 18 to 29-year-olds use Instagram. This means that you tap into your audience demographics when you use these Instagram tools. This data also shows that Instagram is popular primarily among young people.
Final Take Away
These 18 tools can be very useful in improve your captioning, posts and marketing of your products and services. Try them all and share below the tools that have worked well for your Instagram marketing efforts. Good luck!
