14 Best Ways to Maximize Your Instagram Video Strategy In 2022
Looking to improve your Instagram game in 2022? Check out these 14 ways to maximize your video strategy on the platform! From using creative filters to filming with a drone, these tips will help you create eye-catching and engaging videos that stand out from the competition. So, what are you waiting for? Start filming!
Instagram Video Facts in changing in 2022
Recent statistics indicate that Instagram has over 2 billion monthly active users. In terms of Instagram content, 91% of active IG users watch Instagram videos weekly, and this proves that video content is more engaging than regular posts. To stand out, you need to create engaging, entertaining video content, following 14 strategies.
- Film with Intention
Before you start filming, take a moment to think about what you want your video to achieve. Is it to increase awareness or grow your followers? Are you trying to raise awareness for a cause? Once you know your intention, it will be easier to film with a purpose.
- Use Creative Filters
One good way to make your videos stand out is to use creative filters. This can add a unique look and feel to your videos, and it can also help you express your brand’s personality. There are numerous filters to choose from, so experiment until you find the ones that work best for you.
- Film With a Drone for An Interesting Perspective.
This is a very good way to add some variety to your videos, and it can also help you capture some amazing footage. Just be sure to follow the drone regulations in your area.
- Use Music to Add Emotions and Atmosphere To Your Videos.
When it comes to adding emotion and atmosphere to your videos, music is a great tool to use. Music certainly helps to set the tone for your video, and it can also help evoke emotions in your audience. So be sure to choose music that fits the mood of your videos.
- Tell a Story.
Stories are key in getting an audience to engage with your videos and create a connection with them. If you can tell a story that’s relevant to your brand, even better! Try to make your story interesting and engaging, and be sure to keep it short.
- Use Creative Filming Techniques.
There are many different ways to film your videos, so get creative and experiment with different techniques. You could try filming in slow motion, using timelapse, or even shooting in black and white.
- Shoot In Different Locations.
This creates visual interest, and it can also help you showcase your products or services in different settings. So be sure to explore different locations and shoot some footage in each place.
- Inject Some Humor
Humor is a really good way to engage your audience and keep them interested in your videos. Find interesting ways to use humor in your videos whenever you can and get them laughing and sharing your videos.
- Consistently Post Well-Branded Videos.
Whether you are creating any different types of videos, you need to brand your videos uniquely and consistently post them. This is an easy way for people to know your brand when they see your video posts. To create more influence, you should decide what branding elements you will include in your videos that will help your viewers recognize your video content when they see it.
- Relevant Video Topic
Much of the video content on Instagram is now competing for the attention of its users. Due to this competitive environment, find opportunities to grab the interest and attention of your audience. Therefore, find unique and relevant topics for your videos. With a good video topic, users will want to watch your video. Create an exciting title and description to grab attention. In lengthier videos of more than five minutes or eight minutes, at the beginning of the video, you should highlight the benefits a user will get from watching the full video.
- Diversify Your Content
When people are used to watching your videos with the same content day in and day out, your content will become boring, and you may lose engagement. Therefore, exploring different content and branding them uniquely will capture their attention, reducing the chances of losing followers. You need to create diverse content based on different topics, audience interests, and demographic. Also create educative and entertaining content varieties.
- Write Scripts and Transcribe Your Videos
Script writing is the best ways of ensuring you communicate with purpose in your video content.
Transcribing your well-branded videos will also help viewers skim your videos’ content and it also helps the search engine algorithm to index your video content for relevant search queries.
- Jump on The Trending Topics
After choosing a good video topic and branding your video well, you should consider if it is a trending topic that will get follower likes or not. Therefore, you need to choose the right concept for your videos based on trending topics. Create popular videos by looking at the hashtags and google trends for hot topic ideas.
- Have A Plan In Place For Outreach
If you want to gain more brand awareness on Instagram, you should consider to partner with relevant influencers who will share your videos with their audience. This can be through a campaign and your brands video can be endorsed by the influencer or you can partner to create a video together.
Most of all, don’t forget to have fun! Filming should be enjoyable, so make sure you’re enjoying yourself while you’re doing it. If you’re not having fun, it will show in your videos.
Final Take Away
So there you have it! These are several good ways to maximize your Instagram video strategy in 2022. By following these tips, you’ll be on your way to creating both creative and engaging videos.
