13 Best Reasons Why You Should Invest in A Website and Digital Marketing Strategy

Investing in a well diverse digital marketing strategy directly impacts your bottom line, and a highly effective digital marketing strategy should incorporate a mix of digital tools and online platforms to yield the best results. Think about this – you spent $500,000 on R&D into a new product you believe is going to change the industry. Just because you have a great product does not mean it will sell or change the world, you need to market it. You need to show the world you exist which is achieved through a well thought marketing strategy and website.

Business owners should remember that what you put in is what you get out. A poorly structured digital marketing plan will therefore yield low to no results. In this blog we will explore the 13 best reasons why you should invest in a website and digital marketing strategy.

1. Organic Growth Through an Optimized SEO / SERP Strategy

First, let’s explain what SEO is – SEO stands for Search Engine Optimization and is the process of ranking your website at the top of internet searches. SEO is achieved by having an optimized and well-structured website for the desired keywords and phrases relevant to your business.

Effective SEO efforts also assist in efficiently crawling and re-indexing your company’s website by search engines such as Google, Bing, Yahoo, DuckDuckGo, Ecosia, etc. Crawling helps you to attain better rankings and fend off your rivals regarding the searches your potential customers are doing.

Without a website for your business, you are missing out on the opportunity for organic growth and exposure for your business.

2. SEO Can Lead to More Traffic to Your Website.

A higher ranking in the SERPs often means more traffic for your site. You can get more conversions from your leads if you get more traffic! Let’s assume you’re your conversion rate is 5%. If you get 5000 monthly visitors due to the effectiveness of your digital marketing strategy, it means you will get around 250 buyers. However, let’s assume you don’t have a solid digital marketing strategy in place, and you get around 500 monthly visitors – you may end up with just about 25 buyers (assuming 5% conversion). An effective digital marketing strategy is crucial for the greatest growth, ROI, and in the grand scheme of things is relatively inexpensive.

3. Your Website Can Provide a Better User Experience for Your Site’s Visitors.

Today, search engines use the user experience data such as time spent on website, clicks made and more, to determine the websites ranking. One way to boost your site’s user experience is to leverage content marketing. Many companies think content mainly means writing blogs. However, content can be all kinds of things besides a blog. It’s primarily about getting the most suitable medium(s) your target audience enjoys and coming up with engaging content such as videos, podcasts, infographics, research papers, and studies. Business blogs have great ROI, too.

If your content marketing efforts do not yield the anticipated results, take a step back and utilize a different approach. It is essential to know that it can usually take up to 6 months for to see substantial content marketing ROI. Staying consistent is key!

Good content marketing can keep your website looking “fresh.” When searching engines view your website, it ranks it higher because you showcase your expertise in quality content which grows your brand. Your website also offers a great experience for visitors to get current information and solutions to the problems they want saved through services or products you offer.

4. A Website and Digital Marketing Strategy Helps Optimize to Tell Your Story to Your Target Audience.

A well-designed website can help you attract your target audience and give them a place to learn more about your company, share your story, mission, products, and services with the world. By using SEO techniques, you can ensure that your website appears higher in search engine results, making it more likely that potential customers will find you. You can also use social media to promote your website and connect with potential customers or clients. A digital marketing strategy can help you reach a wider audience and tell your story in a way that is both engaging and effective.

5. An Excellent Digital Marketing Strategy Is Vital for Your Link-Building Efforts.

Backlinks are a vital ranking factor that can help boost your site’s authority. Getting backlinks to your site, especially links from high-quality sites, is one of the best ways to improve your website’s ranking. Another site linking to yours is like an endorsement, and it essentially informs search engines that the other website endorses your website. The better the approval, the higher your ranking! You can then request these sites to link back to your site’s homepage. Writing content like in-depth blog posts and case studies gives you a more effective way to earn these backlinks and attain better authority. In addition, you can also create content specifically for your link-building efforts!

6. An Effective Digital Marketing Strategy Will Generate More Leads.

Who doesn’t want more leads for their business? A ‘subscribe’ button on your homepage can only get you so far. If you don’t have a blog, it becomes even harder to know what this subscriber button does. It would help if you compelled website visitors to share their contact details in exchange for highly engaging content. Some give away content that you can offer are infographics, video tutorials, or eBooks. These are the ‘lead magnets’ to collect your potential visitors contact.

7. Feeding The Rest of Your Marketing Channels Is Easier with A Good Website and Digital Marketing Strategy!

Content is the best tool to invest in a solid digital marketing strategy as it offers you various ways of repurposing it. For example, you can create a blog post and make a podcast on the same topic. In addition, this content can help you run an email marketing campaign or for advertising. All those marketing channels consequently drive traffic back to your site with the potential to convert.

Staying on track with content creation for your social media can be a huge hassle. With good quality content, you can repurpose the content for social media posts also and never have to worry about content ideas. Social media is highly vital to the overall success of your business, because:

• Social posts help you boost your content’s reach and help in earning backlinks.
• Social profiles share your company story and your business values effectively.
• Social media boosts engagement with your clients.
• Search engines allow you to easily display your online business profiles, to help more people understand what you mainly do, and show your location.
• Tweets usually appear in website URLs in the search engine results displayed.

On the social media channels, you can conduct searches for a business using these hashtags and keywords. They help to attract more potential customers and drive them back to your website.

8. Your Promotional and Sales Efforts Become More Manageable If You Leverage a Digital Marketing Strategy.

You cannot ignore that social media is at one of the top ways for driving more sales or boosting your promotional efforts. You can share a discount code on your social media pages to drive traffic and conversions, everyone loves free stuff. These can also include a trackable code in your post or bio link, that will establish how many users come to your website. This tracking code also helps to know if website visitors have converted to a sale or not. You can capitalize on the growth of eCommerce by using social media channels as free, effective, and shoppable storefronts! Facebook, Pinterest, TikTok, and other platforms today emphasize providing better shopping features for users. These platforms are excellent ways for small businesses to draw traffic to their products without a budget for ad campaigns.

9. You Can Easily Create More Brand Awareness.

Having a good website and an active social media profile can significantly help your prospects to discover and learn about your business. if they ever require your products or services, you’ll get massive endorsements from your followers or those who have shared the content you produce. Social media influence comes in handy when performing keyword research. You stand a higher chance of witnessing improved monthly search volumes for all your brand.

10. A Good Website and Digital Marketing Strategy Help You Win the Social Search Game.

Your customers usually research your business before buying from you or hiring your services. Today, this search does not only solely happen on search engines like Google, but even platforms like YouTube allow users to perform searches about their favorite brands. A digital marketing strategy could include the creation of a YouTube channel which help grow brand visibility.

An effective digital marketing strategy will help you win at social searches if you:

• Include an active profile on all the social
• Include channels your target audience uses regularly.
• Ensure you do not have an abandoned profile
• Update your content regularly with engaging, relevant content for the target audience to visit the website and learn more.
• Use all the available fields to share your brand story and include links to help your business stand out.
• Always try to have consistent branding in your social media content and site.
• Leverage keywords and hashtags to improve your visibility.

11. Getting More Reviews Becomes Easier.

Reviews not only have the potential to positively impact consumer decisions, but they can also improve your company’s credibility. Reviews are a great tool to utilize for your products or services feedback. You can get reviews from popular review platforms include Yelp, Google Business Reviews, Facebook, Trip Advisor, or an API embedded on your website. Product / service reviews are also a great way to improve local SEO.

12. Your Website and Digital Marketing Strategy Will Help Boost Customer Engagement.

Having direct interaction with your customers is crucial for driving sales, and social media provides the perfect platform to do this without investing in additional software. With a solid digital marketing strategy:

• You can observe your customers and what they’re into through public social profiles.
• You can earn positive comments and re-share them as posts.
• You can address negative feedback before those comments become SEO-impacting reviews.
• You can gain insights into what you can do better, then improve your product for better sales.
• You can use hashtags and DMs to encourage user-generated content that is often more convincing.
• You can partner with industry influencers to boost your authority, following, credibility, and sales.

13. An Effective Digital Marketing Strategy Can Give You a Higher Value Proposition Than Your Competitors.

A professionally designed and developed website will make your business look credible and established. This gives people the confidence that you can provide better online services to your customers that your competitor. Developing a digital value proposition tailored to various target audience personas can significantly help you differentiate your services. Therefore, it becomes easier for current and new customers to remain loyal to your brand. In addition, a solid website and digital marketing strategy help make your business more agile and dynamic. It will assist your brand stay on top of all the emerging trends and adapting to them better than your competition.

Conclusion

“You could have the best product in the world but if no one knows it exists, it doesn’t matter.” – that is why marketing and a digital presence is vital to the success of your business. As the world transitioned to a “work from home” mentality, it is harder and harder to get Infront of the decision personnel physically. Your website and digital strategy and reach those that are working from home in their PJs. When you do invest in your strategy be patient, it may take months to see the ROI but trust the process. Results will come.